Snapshot:
More than just modern Thai Cuisine, Sibling Spice celebrates childhood memories of the unmistakable rivalry between siblings growing up together. From the cheeky kid who may be told to write lines on the board in class, to the golden child who receives a gold sticker for excelling in school or doing his chores. Just as this unique interaction between siblings often pushes us to achieve and sometimes defines who we become, Sibling Spice seeks to redefine modern Thai food to be better, to push for more and achieve our goals.

The Objective: A brand identity to achieve market cut-through in a fiercely competitive local marketplace.

The Opportunity: To create a unique and appealing restaurant identity that would attract locals and customers from outside the local area alike.

The Outcome: With the owners’ children taking centre stage as part of the illustrative visual language, our brand execution embraces the competition between siblings - the one-upmanship and the games played to come out on top. With the story told through the use of graphics, repetitive type and bold illustration, Sibling Spice encourages you to reminisce; to take you back to times past and in doing so, to create new memories and experiences that will keep you coming back, time and time again.